HYEIN SEO X Nike
South Korean fashion designer HYEIN SEO’s first collaboration with Nike introduces a brand-new silhouette: the Nike Ava Rover. A bold fusion of utility and futurism, the Ava Rover channels the feeling of Seoul at night, reflective, restless, and deeply textural.
FutureDeluxe worked with the HYEIN SEO team to create a series of teaser stills and motion graphics. By combining our experimental practices, we devised a non-standard approach that enabled our global team to engage in free creative exploration.
Client: HYEIN SEO, NIKE
Designed, directed and produced by FutureDeluxe
Creative Leads: Raj Davis, Garett Gioia
Executive Producer: Svet Lapcheva
Senior Producer: Kavita Daggar
Head of Production: Caleigh Illerbrun
Design: Justin Fels, Conlan Normington, Annie Ngo, Karmo Jarv, Chris Harrison, Matt Hopkins, Nick Scarcella, Nick Bauer, Martin Cusano, Ziyad Abahussin, Matt Dippenaar, Stevie Rees, Fee Fuchs
