To showcase Diadora's innovation and craftsmanship without relying on a cold, clinical aesthetic, we brought the brand to life through kinetic sculptures. These dynamic pieces capture the motion of running and the unique rhythms of Diadora's cutting-edge technology. Each sculpture highlights a key feature of the shoes, such as the acceleration of the Gara Carbon's carbon plate or the fluidity of the Cellula's midsole. Intricate shoe details are woven into the designs, creating a seamless connection between the sculptures and the featured products, celebrated at the end of each film.

Directed and Produced by FutureDeluxe

Executive Creative Director: Adrian Lawrence
Executive Producer: Tanya Curnow
Senior CG Artist: Conlan Normington, Harry Warne
Producer: Laura Wesolowski
Design & Animation: Matt Hopkins, Justin Fels, Mikaela Stafford, Cameron Fernandes, Annie Ngo, Kyle Minors
Sound Design: Tom Smith

Live Action
Producer: Nick Canham
Director of Photography: Ross McLennan
Prop Master: David Marriott